The Synapse: Brain Index

Interactive Neuroscience Lobby Artwork for Columbia University

An innovative digital art installation on the ground floor of the new Jerome L. Greene Science Center on Columbia’s Manhattanville campus invites visitors to peer inside the brain and meet the neuroscientists who are working upstairs to unravel its complexities. The multiscreen floor-to-ceiling work, Brain Index, flies through large-visualizations models of the brain while telling the stories of individual researchers and their work in pushing the boundaries of neuroscience.

The Brain Index features a wall-sized screen and multiple displays that show multiple different visualizations of the brain, sometimes simultaneously: the brain’s outer surface, the networks of blood vessels that feed it and the tangles of connections that link different regions. Based on scientific data, the visualizations take the viewer on a road trip of sorts as the camera pans, tilts and zooms to reveal new places from unexpected angles.

At key moments in the choreography, the moving screens all descend down to the lobby visitors to revel interactive stories of research in memory, choice, dna sequencing, neural firing, and other pursuits within the facility.

Role: Creative Direction, Software Architecture, Design, Animation
Produced by: AV&C

Phases

Kinetic Light Installation

AV&C + Vincent Houzé rejoined forces in 2016 to create phases – a new kinetic light and sound installation premiered at the Day for Night festival December 17th & 18th, 2016 in Houston, TX.

Exploring light as a kinetic sculptural medium, phases is composed of robotic mirrors that scatter a kaleidoscope of projected beams around a circular scrim enclosed space filled with a generative musical score.

21 motorized mirrors are arranged in a triangular assembly, and mounted overhead in the center of a 30′ diameter circular space with scrim walls. Real-time generative graphics are created by algorithms that also control the choreography of the mirrors, and trigger parts of the procedural soundtrack. Precise control over the mirrors allows focusing all the light beams on a single point, or dramatically sweeping patterns 360 degrees across the scrim walls of the room.

The installation is experienced from several vantage points. At a distance, the beams travel well beyond the circular space, extending hundreds of feet into the surrounding volume. On the scrim walls, the projected patterns resolve out of the beams and are revealed as coherent visual imagery. Inside the scrim perimeter visitors can look directly up into the mirror array, where the light-folding sculptural object becomes a glittering hub between light sources and destinations.

The live, evolving soundtrack is triggered via the interplay of the mirror movements and projected animation. A cycling array of low frequency phrases, echo laden notes and stochastic percussion create a mechanical and precise soundtrack tightly tied to the choreography of the sculpture. The multi-channel soundtrack is spatialized throughout the installation allowing precise placement of sounds around the 360 degree sound field.

Role: Concept, Creative Direction, Generative Score
Produced by: AV&C

Cadillac House

Generative Design Tools for Soho Flagship

Cadillac’s move to downtown NYC directly engages the carmaker with the district’s influential creative community, and Cadillac House is the physical embodiment of the brand’s cultural alignment with the world of design, fashion and art.

Gensler’s brand and architecture studios envisioned an open, multi-purpose space, with tightly integrated technology that materializes the brand’s design language. A colonnade of glass, mirror and digital displays greets visitors at the sidewalk and continues indoors, leading to a brand wall at the end of a runway populated sometimes by cars, sometimes by fashion models.

AV&C designed and created a generative media software system that takes photos, videos, and color selections, along with a myriad of layout and behavior selections to create on brand animations composed for the 18 columns and back wall in the space.

Role: Software Architecture Lead
Produced by: Gensler & AV&C

Lull

Immersive and Contemplative Installation for Day for Night

For the inaugural Day for Night festival, AV&C’s Vincent Houzé, Stephen Baker and David Bianciardi created lull – an immersive and contemplative installation that explores the liminal state between conscious and unconscious.

In the center of an unlit 6,000-square-foot warehouse, waves of liquid light undulate wistfully across the walls of a semitransparent triangular structure. Simple rules shape this ever-evolving animation, giving rise to organic abstracted patterns with complex behavior that teeter between order and chaos. Immersed in layers of distant melodies that reverberate in sync with the surging fluid, as well as in a dense plume of fog that extends and blurs the light within, visitors dip in and out of the sculpture as if in a dream.

Role: Concept, Design Direction, Generative Soundtrack

Nike Golf 2015

8 Brand Launch Films

Power, flexibility, and momentum are brought to life through these eight emotional brand expressions for NIKE, showcasing the revolutionary form and function of the new 2015 GOLF lineup.

We kept the color palette simple, but used multiple techniques to highlight the form and function of the products. Individual designs were first animated, then projected or reflected onto the products, and filmed. The 8 films makes it clear that everything stems from the same philosophy of excellence, but each product also has its own look. The spots highlight Trollbäck + Company’s belief that with the right treatment, every object has a story to tell. With a moving light source, an edge is suddenly interesting. These animations give life to the product.

Role: Creative Direction, Generative Design
Produced by: Trollbäck + Company

Aperture 1/1 Foundation Benefit

Macro / Micro installation at the IAC Building

In support of the Aperture Foundation’s education and visual-literacy program, Trollback + Company created a bold, decadent video installation. Aperture’s 1/1 Benefit and Auction was held in New York City at the renowned Frank Gehry designed IAC Building which features one of the largest video walls in the world. Five hundred artists, designers, musicians, and media magnates came together for a truly one-of-a-kind celebration.

The party included a silent photography auction, a screening of the 1921 short film Mahanatta with an original score performed by Henry Wolfe and Phil Carluzzo, and a live performance by Albert Hammond Jr. of The Strokes.  Our installation played continuously throughout the course of the event.

Role: Concept, Creative Direction, Macro Photography
Produced by: Trollback & Company

Nike Women’s World Cup 2015

Retail Installation at NYC Niketown

AV&C collaborated with Nike and Tangram to create a retail installation in celebration of the FIFA Women’s World Cup 2015. Shoppers geared up in new Nike footwear, and entered our interactive tunnel to experience the product benefits by conduct soccer trials and exercises including dribbling, passing, and shooting.

During the trials, sensor and motion sensitive visuals reflected and responded to the guests’ actions and rewarded successful shots on goal. Between trials, the physical 3D canvas of LED archways bubbled with energy as a generative product backdrop.

Role: Creative Direction, Software Architecture, User Experience
Produced by: AV&C

Zaha Hadid

Innovative Experience for Sales and Marketing Gallery

AV&C teamed with Hush, Mother, Zaha Hadid Architects and Related Companies to design and create an innovative experience showcasing Zaha Hadid’s entry to New York City – a signature residential project at 520 West 28th Street.

Visitors to the by-appointment sales and marketing gallery are enveloped in a physical environment that draws deeply on Hadid’s aesthetic and which forms a complex canvas upon which a series of media experiences unfolds.

Immersive curved projections, a responsive architectural model and a interactive glass table combine with choreographed sound design and lighting transitions, and are controlled by a sophisticated agent interface to seamlessly inform and inspire potential buyers.

Role: Software Architecture, User Experience, C++ Development, Technical Direction
Produced by: AV&C & HUSH

Step

Stop Motion and Timelapse App for iPhone and iPad

Originally conceived as a pitch for SVT’s Barkanalen, Sweden’s public television network for children’s programming, Step as been designed and developed as a creative app  for Trollback+Company. Step makes it easy to create animated GIFs and Quicktime movies. You have full control with adjustable frame rate, exposure and timer settings. The app supports landscape and portrait modes as well as both front and back cameras.

Featured in Fast Company and Communication Arts.

Available in the iTunes App Store

Role: User Experience, Design, C++ Development
Produced by Trollbäck + Company, 2012

AICP Next 2014

Generative Graphics for Design Awards Show

We started the week by kicking off the AICP Next Awards with a huge installation at the Skirball Center in New York. It was an incredible experience that played seamlessly across seven screens, including five LED cubes and a gigantic LED curtain as the backdrop to the the main projection screen. The booming ride went through a graphic universe created with generative code, live action and traditional 2D and 3D animation.

Role: Design
Produced by: Trollback & Company

World Science Festival

60 Second Animated Title Sequence

Inspired by math and nature, we abandoned traditional animation software and instead started to write lines of code. The result is a mesmerizing visualization of the algorithms over time. Programmed using C++, the data that drives the sequence shows the interpretation of science describing nature. An otherwise unconventional approach to animation, this different process allowed the team to study an incredible amount of animated visuals as the algorithms created thousands of variations. The results were often a surprising find, and once the sequences were selected, the data that creates the imagery was overlaid on the visuals to create a sixty second title sequence to lead of events in venues around New York City. Featured in Communication Arts.

Role: Concept, Design and C++ Programming
Produced by: Trollback & Company