AV&C collaborated with Nike and Tangram to create a retail installation in celebration of the FIFA Women’s World Cup 2015. Shoppers geared up in new Nike footwear, and entered our interactive tunnel to experience the product benefits by conduct soccer trials and exercises including dribbling, passing, and shooting.

During the trials, sensor and motion sensitive visuals reflected and responded to the guests’ actions and rewarded successful shots on goal. Between trials, the physical 3D canvas of LED archways bubbled with energy as a generative product backdrop.