SK-II Retail Innovation
Innovation Lab on San Francisco's Market Street
A series of retail innovations and popups in Tokyo, Shanghai, Singapore, and Cannes centered around the future of retail for Japanese premium skincare brand, SK-II. To start off my work with the brand, I helped develop an innovation lab in San Francisco, where emerging technology could be explored and developed that would eventually be refined for use in-market, in airports, department stores, specialty stores, and retail popups.

For the Lab, Huge rapidly developed and prototyped retail fixtures with robotics, kinetic displays, eye tracking for controlling digital content, facial recognition, augmented reality, and more, all in service of improving the consumer experience in specific environments.
Role: Creative Direction, Architectural Design, Industrial Design, Production, Robotics, Eye TrackingĀ 
Produced by: Huge
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360Ā° theatre video content brand film developed with our friends at Buck.

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Voice activated robotic vending machine interface screens. 

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The robotic vending machine in market in Tokyo.

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Interface screens controlled by eye-tracking. 

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Video of the tester bar with eye-tracking in market in Tokyo. 

Case Studies

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