AV&C teamed with Hush, Mother, Zaha Hadid Architects and Related Companies to create an innovative experience showcasing Zaha Hadid’s entry to New York City – a signature residential project at 520 West 28th Street.

Visitors to the sales and marketing gallery are enveloped in a physical environment that draws deeply on Hadid’s aesthetic and which forms a complex canvas upon which a series of media experiences unfolds.

Immersive curved projections, a responsive architectural model and a interactive glass table combine with choreographed sound design and lighting transitions, and are controlled by a sophisticated agent interface to seamlessly inform and inspire potential buyers.