Pantone partnered with Huge for their first ever event — the launch of the Color of the Year 2020.
Classic Blue was selected as a calming color, re-centering all of us after a turbulent year in the world.

We expanded Classic Blue beyond the hue to include all of the senses, and worked with a perfumery on the scent of Classic Blue, musicians on the sound of Classic Blue, and chefs and mixologists on the taste and essence of Classic Blue, and a textile design house on the feel of Classic Blue. All of this came together for a press launch event in partnership with Artechouse in Manhattan.